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FREELANCE CREATIVE LEAD
delivering CAMPAIGNS ON TV, TIKTOK, AND EVERYTHING IN-BETWEEN.
For work that’s strategically focused, rooted in culture and visually bangs get in touch
I’ve worked with celebrity chefs, sporting legends, underwear models, animals and babies. Only one of these bit a crew member so I’d call that a success. As an integrated creative with a love for social (aka I spend a lot of time online), I’ve led brand campaigns from conception through the whole production process for markets across the globe. Every consumers favourite brand is themselves so I put human insight at the centre of everything I do, and with a strong visual background, I can mock up, AI prompt, scamp, write, create anything to get those ideas in or out of scope over the line.
THE Nitty Gritty:
FREELANCE
CREATIVE LEAD
January 2023 – Present
Clients: Malibu, Australia Tourism, Herdez Salsa, Wrigley’s Extra, Halifax, giffgaff, Absolut, Get Your Guide, NHS.
Agencies: Born Social, Exposure, LADbible Group, SGK London.
LILK
C0-founder &
Chief Creative Officer
March 2022 – January 2023
Setting a brand vision and creating content and comms across every touchpoint. Strategic planning, leading teams and partners to grow the new brand.
MulLenLOWE
Senior Art Director
April 2020 – June 2022
Clients: sloggi, Knorr, Bahlsen, Nutella, Domestos, Rennie, Department of Health & Social Care, Bupa.
Wunderman Thompson
Senior Art Director
March 2016 – April 2020
Clients: Microsoft, Bose, BT, EE, Aquafresh, Sensodyne, Panadol, Purina.
Offices: London, Paris, Antwerp
Possible
Art Director
March 2015 – March 2016
Clients: Heineken, Old Mout, Microsoft, Cailler, Shell, Danone.
Offices: London, LA
Fabric
Art Director
April 2014 – March 2016
Clients: Heineken, Blind Pig, KFC.
RPM
CREATIVE
Oct 2012 – April 2013
Clients: Smirnoff, coca-cola, Cancer Research UK.
RECOGNITION
2019 Campaigns ‘Ones to Watch’
2019 Pitch 100’s ‘Superwomen’
2018 ‘Trailblazer’ on The Dots
BIRMINGHAM INSITUTE
OF ART & DESIGN
2009 - 2012
BA (Hons) Visual Communication
CREATIVE INTERNSHIP
2011
McCann, Golly Slater, Chapter, WWA
FANCY A CHAT?
Charlotte Khushi (she/her)
charlotte.khushi@gmail.com
UK (+44) 7756201009
FRANCE (+33) 744444816