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FREELANCE CREATIVE LEAD
delivering CAMPAIGNS ON TV, TIKTOK, AND EVERYTHING IN-BETWEEN.
For work that’s strategically focused, rooted in culture and visually bangs get in touch
I’ve worked with celebrity chefs, sporting legends, underwear models, animals and babies. Only one of these bit a crew member so I’d call that a success. As an integrated creative with a love for social (aka I spend a lot of time online), I’ve led brand campaigns from conception through the whole production process for markets across the globe. Every consumers favourite brand is themselves so I put human insight at the centre of everything I do, and with a strong visual background, I can mock up, AI prompt, scamp, write, create anything to get those ideas in or out of scope over the line.
WORK EXPERIENCE
CREATIVE DIRECTOR / SENIOR CREATIVE / ART DIRECTOR
CO-FOUNDER & CREATIVE DIRECTOR
Lilk: Jan 2022 – Jan 2023
In this start up environment I defined brand vision and created communications across every media touchpoint. As a co-founder, I was responsible for strategic planning, project management, leading teams and partners, and presenting the brand vision to secure investment, major retail listings, and media coverage.
Senior CREATIVE / ART DIRECTOR
MullenLowe: Apr 2020 – Jun 2022
Wunderman Thompson (now VML): Mar 2016 – Apr 2020
Created 360° campaigns for global clients, managing projects from concept through to client presentation and shoot direction. I also line-managed and mentored creatives and contributed to internal D&I initiatives, including the Pride Network and the“Suckers” internship programme.
Clients: sloggi, Knorr, Bose, Microsoft, Department of Health & Social Care, BT, EE, Sensodyne
CREATIVE DIRECTOR
Young Creative Council: Oct 2012 – 2021
Selected to join the YCC alongside my full-time role, I created and hosted events and content to support entry-level talent entering the creative industry. Projects included Creative Paths (highlighting non-university routes into the industry) and Get Out and Stay Out (sharing experiences from LGBTQIA+ creatives). I also lectured at universities across the UK and regularly mentored emerging talent.
Possible: Mar 2015 – Mar 2016
Fabric Worldwide: Apr 2014 – Mar 2015
RPM Ltd: Oct 2012 – Apr 2013
Delivered big-picture creative campaigns as well as digital and experiential activations. Highlights include launching @kfc_uki on social media and helping Heineken become the most recalled sponsor during the Rugby World Cup. I was also sent to Possible LA and Seattle to support the Microsoft Office launch with the US team.
Clients: Microsoft, Danone, KFC, Heineken, Smirnoff, Cancer Research UK
CREATIVE / ART DIRECTOR
CREATIVE INTERN
McCann, Golley Slater, Chapter: 2011
EDUCATION
LANGUAGE
BA (Hons) Visual Communication
Birmingham Institute of Art & Design
2009 - 2012
English (Native)
French (Intermediate)
Punjabi (Basic - spoken)
Freelance London / Paris : Jan 2023 – Present
Creating pitch-winning decks, developing campaigns, and building toolkits for a range of global markets. Comfortable working in fast-paced environments and delivering impactful results.
Agencies: Born Social, Exposure, LADbible Group, SGK
Clients: Malibu, Tourism Australia, Herdez Salsa, Wrigley’s Extra, Halifax, giffgaff, Absolut, Get Your Guide, NHS
FANCY A CHAT?
Charlotte Khushi (she/her)
charlotte.khushi@gmail.com
UK (+44) 7756201009
FRANCE (+33) 744444816